
Every piece of jewelry has its own story and is designed to be one-of-a-kind. From the idea sketched on paper to the casting of the gold, to the selection and setting of the stones: everything contributes to creating a new, bespoke piece.
Which stone to choose?
There is no hierarchy of beauty in stones: every stone is different and beauty is determined by personal taste.From the great classic diamond, used mainly for the creation of solitaire rings, stud earrings or eternity rings, to lesser-known, but no less precious, stones with various shades and hues, such as tourmaline or morganite.
Semi-precious stone trends 2026
This year the trend is increasingly moving towards special and semi-precious stones such as:
- Morganite: a romantic stone, with a particular flesh-pink color, mostly used for the creation of rings and earrings
- Tourmaline: found in nature in a wide variety of colors, from pink to red, yellow to green, and even orange. Each stone is unique in its hue and can be used to create a wide variety of jewelry.
- Opal: especially the Australian one, which with its iridescent colors, takes on different hues depending on the light and allows for the creation of different jewels every time, no two are the same.
Why create a custom jewel?
Producing a custom piece of jewelry allows you to create something uniquely yours. You can participate in the process step by step and make changes to details during the design process.
A new piece of jewelry is co-designed with you to convey a specific meaning. Every piece that leaves our workshop is a work that never existed before.
Clients often come to us with a wish, a memory, or an old family stone to bring back to life. We involve you in the creative process, showing you the sketches and choosing the gems that best fit the model together. Or we can create a design that maximizes the value of your chosen stone. The result isn’t just an accessory, but a unique piece that speaks to you, your story, and our passion.
How creation takes place
- Design, where it all begins. Your ideas merge with our experience. Designing your own jewelry means having the freedom to break free from trends, guaranteeing an exclusivity no industrial brand can offer.
- Gold is the raw material we use to create your jewelry, melted and shaped with techniques that blend traditional and precision.
- The stones are selected, looking for the shade of gem that best matches your idea of jewelry.
- Quality is guaranteed by the fact that we control every single step.
In our goldsmith’s workshop in Turin, we fulfill your every request. Do you have a jewelry idea you’d like created specifically for you? Visit us in our Turin store or contact us for more information on WhatsApp at 320 7432 000.
Virano Gioielli, over 100 years of craftsmanship













