A small artisan boutique, large in experience, where modern and ancient merge, to create unique pieces of jewelry made entirely by hand.

Giovanni Virano, a great lover of jewelry and silver, founded the Virano jewelry in 1919.

Thanks to its goldsmith’s skill and that of his brother Giacinto, the Virano Jewelery soon became the official supplier of the Real Casa, of the order of San Sepolcro and of many other important families. In 1960 Giacinto Virano, needing more space for his laboratory, opened in Via Carlo Alberto 27 on the first floor. In 1990 the Virano Jewelery was further expanded by opening the store in Via Giolitti 7. Since then, the Virano family has been waiting for you in the exclusive show room, a stone’s throw from Piazza San Carlo, offering you exclusive jewels, unique pieces, handmade in their own laboratory.

The Piedmont Region has attributed the prestigious recognition of “ARTISAN EXCELLENCE” to the Virano Jewelery, as a demonstration of the particular craftsmanship of this company in creating unique and modern pieces, but with the experience and tradition of a hundred years of activity.

In addition, the constant presence on the international market, where precious (diamonds, rubies, emeralds and sapphires), semi-precious stones (tanzanites, aquamarines, tourmalines, spinels, peridots etc) and pearls are purchased, directly from the producing countries, allows to offer prices particularly affordable.

Services reserved for our customers:

  • Reassembly old jewels that are no longer current
  • Realization of jewels designed by you
  • Simple repairs
  • Restoration of antique jewelery and silver
  • Threading pearls
  • Withdraw your old jewelery as scrap

You design your jewel, we will make it for you!