
Do you know the difference between handmade jewelry and industrial jewelry?
First of all their uniqueness.
In fact, handmade jewelry are unique pieces, never the same as each other, created especially for the person who will wear them, or for the precious stone that will accompany them. For more than 100 years, Virano Gioielli has distinguished itself, in Turin and now in the Italian landscape, for the creation of unique high-level handcrafted jewels. This is thanks to the in-house goldsmith workshop. It allows you to directly follow all the phases of the creation of the jewel, from the design to its realization, taking care of every detail. This is to obtain a high quality product, guaranteed and 100% Made in Italy.
But who is the responsible for designing the jewels at Virano Gioielli?
Virano Gioielli handmade jewelry are designed directly by Paolo Virano, the third generation of family jewelers. He, a passionate gemologist, buys particular precious stones on international markets every year. Based on what he finds, he creates a new collection of unique and exclusive handmade jewelry every year. But not only that, because making handmade jewelry also means:
- adapt their products to customer needs
- create just what the customer has in mind but can’t find anywhere!
In fact, the collections of Virano Gioielli products often serve as an inspiration to customers to make personalized jewels, similar to those seen in the store but with small changes. It also often happens that Virano Gioielli’s customers create together with Paolo jewels that have been thought of but never found around. Or they reuse family precious stones assembled in old ways, to create new wearable and fashionable jewelry models.
Virano Gioielli goldsmith workshop
All this is achievable only thanks to the enormous competence and flexibility of the Virano Gioielli in-house goldsmith workshop. And this is how Virano Gioielli creates:
- Handmade jewelry with writings and names in gold thread, rings, necklaces and bracelets. Being handmade, they are obviously customizable in the thickness of the thread, in the height of the writing, in the type of font .. And that’s all that makes your handmade jewel unique.


- Handmade jewelry with writing but in gold with diamonds, black diamonds or brown diamonds. Obviously these too can be customized in the height of the writing, in the type of font, in the color of the precious stones used. And that’s all that makes your handmade jewelry unique.
- Small earrings to wear on top. For second, third hole or for cartilage, of the most varied sizes, which adapt to all types of ear, because they are handmade jewels. In fact, we can say that Virano jewels are tailor made, or made to measure for the customer who will wear them. It often happens, during the manufacturing phase, to have the customer come to the store to try on the jewel still in the rough, to adapt it as much as possible to the customer.
Solitaire rings with diamond. Also in this case, being handmade by Virano Gioielli, you can create your own exclusive solitaire, choosing the diamond, the type of bezel and the shank of the ring that you prefer.
Come and visit us in our showroom in via Giolitti 7 bis, in the heart of Turin, a stone’s throw from Piazza San Carlo. And if you don’t have time, call us on 011 540689 or write to info@viranogioielli.it we will send you some proposals! Virano Gioielli, 100 years of craftsmanship.









