
Did you know that not all jewelers have an internal goldsmith workshop?
Thanks to the goldsmith’s workshop, all the jewels of Virano Gioielli are made internally.
For more than 100 years, this has allowed Virano Gioielli to follow directly all the phases of the creation of the jewel, from the design to its realization, taking care of every detail. All this to obtain a high quality product, guaranteed and 100% Made in Italy.
But what are the advantages of having an internal goldsmith workshop
The Virano Gioielli goldsmith workshop allows its customers:
- to find in the atelier, handmade jewels, unique pieces, never the same as each other, created especially for the person who will wear them, or for the precious stone that will accompany them. For more than 100 years, in fact, Virano Gioielli has distinguished itself, in the Turin and now Italian landscape, for the creation of unique high-level handcrafted jewels. The handmade jewels by Virano Gioielli are designed directly by Paolo Virano, the third generation of family jewelers. He, a passionate gemologist, buys particular precious stones on international markets every year. Based on what he finds, he chooses and creates a new collection of unique and exclusive handmade jewelry every year.
- to be able to have exactly what they have in mind, but can not find anywhere! In fact, the collections of Virano Gioielli products often serve as an inspiration to customers to make personalized jewels, similar to those seen in the store but with small changes.
- to create together with Paolo jewels thought but never found around.
- to reuse family precious stones mounted in old ways, to create new models of wearable and fashionable jewels.
The Virano Gioielli goldsmith workshop
All of this is achievable only thanks to the enormous competence and flexibility of the Virano Gioielli in-house goldsmith workshop. A team of artisans and master goldsmiths combined with state-of-the-art machinery, allow you to model and produce exclusive jewels, unique pieces at particularly affordable prices. The Piedmont Region has awarded Virano Gioielli the prestigious recognition of “CRAFTSMANSHIP EXCELLENCE“. Demonstrating the particular skill in creating unique and modern pieces, but with the experience and tradition of almost a hundred years of activity.
And this is how the following are made in the Virano Gioielli goldsmith workshop:
- handmade jewelry with writings and names in gold thread. Rings, necklaces and bracelets. Being handmade, they are obviously customizable in the thickness of the thread, in the height of the writings, in the type of font .. And that’s all that makes the jewels unique.


- handmade jewels with particular colored precious stones. They are selected by Paolo Virano in person on the international markets, or by you during your travels. Thanks to the internal goldsmith laboratory, we will study the most suitable setting to mount and enhance the stone you have purchased. At Virano Gioielli you will find jewels with:
- paraiba tourmalines
- australian opals
- giades
- tanzanites
- morganites
- kyanites



Come and visit us in our showroom in via Giolitti 7 bis, in the heart of Turin, a stone’s throw from Piazza San Carlo.
And if you don’t have time, or you live outside Turin, call us on 0039 011 540689 or write to us at info@viranogioielli.it we will send you some proposals. And together we will create the most suitable personalized jewelry for you.
Virano Gioielli, 100 years of craftsmanship













